Our competitive strengths are as follows:

1. We are a distributor and wholesaler, and we offer an extensive range of about 6,319 SKUs of building materials as at LPD for use in various building and construction activities. We hold a large inventory of ready stocks, and can cater to a broad range of customer requirements. We are also an exclusive distributor of Shanghai Vision Mechanical Joint Co. Ltd, Taizhou Realflex Pipetec Co., Ltd and Jinan Meide Casting Co., Ltd, for the distribution and sale of premium fittings under the brand names VISION, Realflex and SCI in Malaysia respectively;
2. We carry our house brand of pipes, valves, fittings and accessories branded under Alfran, stainless steel fittings branded under S2S and pre-insulated pipes branded under HI- GARDTM, TERRA-GARDTM and COPPER-GARDTM, which are registered trademarks with MyIPO, and which establishes our presence in the building materials industry through product branding of quality building materials that is synonymous with our Group;
3. Our products are used throughout the lifecycle of buildings and infrastructure, from new building and infrastructure construction to building refurbishments, retrofitting, repair and maintenance, allowing us to cater to a broad and diversified use, and reduce our business concentration risk arising from any unanticipated downturns in a particular segment or lifecycle of the construction industry;
4. We have an established history and proven track record, with over 43 years of experience in the industry, which enable us to cater to the needs of a broad customer base of 1,232 active customers as at LPD. As at FPE 2022, the length of relationship with our customers range from below 6 years (668 customers), 6 to 10 years (220 customers), and over 10 years (362 customers). Our relationship with our major customers ranges from 1 to 24 years;
5. We have developed a sourcing network comprising over 426 suppliers locally and 57 suppliers overseas as at LPD. As at FPE 2022, the length of relationship with our local and overseas suppliers range from below 6 years (local: 286 suppliers, overseas: 42 suppliers), 6 to 10 years (local: 38 suppliers, overseas: 3 suppliers), and over 10 years (local: 98 suppliers, overseas: 10 suppliers);
6. Our in-house manufactured pre-insulated pipes are certified to internationally recognised quality and safety standards; and
7. Our key management team has accumulated years of experience in their respective field and key expertise, industry experience and in-depth knowledge of our business operations. They are led by Sim Keng Chor and Nomis Sim Siang Leng, both of whom have over 50 years and 20 years of experience respectively in the building materials industry.